freelance writer at work

The Write Access: Reasons You Should Hire a Freelance Writer

The internet has changed the face of businesses. Nowadays, people spend most of their time, if not all day, browsing the web. The targeted audience of your brand not only requires you to have a detailed product description but also to build connection and add depth by interacting with them. You need to stay relevant to keep your business afloat and achieve greater longevity. Here’s where freelance writers come in.

Businesses hire writers to do the—well—writing for everything that their companies might need, from blog posts and white papers to press releases and articles. Whether you agree, content writers are considered a necessity when starting up a business. Content writing plays an integral role to content marketing strategies. Hence, you can mull over looking for a freelance writer for hire to get your business going.

4 Reasons You Should Consider a Freelance Writer for Hire

If you’re looking to boost your website authority, never underestimate well-written content. Do you not have enough time to write your own stuff? Or do you lack the needed writing skills despite having a lot of ideas and topics you want to cover? Then you should consider looking for the best freelance writer for hire, regardless of what your company size is.

Now let’s dig a little deeper into some of the reasons for hiring freelance writers to do the job for you.

1. You save money.

When you hire freelance writers, you can cut overhead expenses, especially if your business is considerably small and can’t afford the additional manning costs. Unlike with any in-house writers, you’re not responsible for the freelance writers’ training costs and equipment.

If you’re looking to reduce costs without sacrificing work output, freelance writers are the answer. So not only do you get access to a variety of highly talented people; you also get more affordable rates, causing you to save more money without compromising the quality.

2. You gain access to experienced writers.

Hiring writers who have years of experience in their profession is the perfect way to spruce up your business in a very competitive marketplace. Often businesses, especially startups, have a hard time knowing market trends in their area or industry. Freelance writers can help give businesses a fresh coat of paint, as they say, in saturated industries.

3. Freelance writers require minimal supervision.

Experienced writers will never be critical of the topics you want them to cover. Hence, they will do their best to meet their clients’ expectations. They will do extensive research before even writing. No matter what field your company operates in, they will surely adjust and deliver.

As a result, you need not worry about spending a substantial amount of time with your onboarding process. In most cases, they’ll be able to work on the tasks as soon as you hire them without you always having to (virtually) look over their shoulders.

4. Hiring a freelance writer allows you to focus on other tasks.

Experienced writers are masters of timely completion of high-quality writing projects and have worked with a variety of clients. Therefore, it’s likely that they’re knowledgeable about using the tools and platform you’re applying for your business.

So not only can freelance writers help you get the job done swiftly; they can also permit you to focus on more critical aspects of your business operations, like getting more clients and customers.

freelance writer for hire using her laptop to respond to job post

Tips for Hiring Content Writers: What Type of Freelance Writer to Hire

A professional content writer can turn your company website from doom to boom, writing in an engaging way to deliver your target audience to your door. Finding the perfect writer is not as difficult a task as you think it is. You just need to know what exact qualifications you’re looking for in freelance writers with whom you’ll work side by side.

Nevertheless, hiring freelance writers for your business is a major decision. Before you decide to post on paid job boards, here are some things you need to know for each type of writer that can help make or break your business.

1. In-House Writers versus Part-Time and Full-Time Writers

The conventional in-house writer is one on your payroll as a regular employee and writes either full-time or part-time for a company. Often referred to as a staff writer, they have a set of work schedules at the company’s office. Since an in-house writer has regular working hours, it is easy to discuss changes and edits. Another advantage is all outgoing company content has a unified voice across. Also, there’s no need to look for someone new for another project. As an in-house writer, you must finish any task.

On the business’ side, if the business has deep pockets for hiring full-time writers it can invest in and groom for long-term commitments, then hiring in-house writers is a sound move. However, depending on the required content, in-house writers get stuck writing about the same topics repeatedly. This can lead to burnout, boredom, and poor productivity.

Conversely, freelance or part-time writers have enough time to create content and can work on a more flexible budget. Hiring freelance writers will enable you to boost your content while you focus on other high-priority tasks. The advantage of hiring a freelance writer is that you can just pay them for the writing you need.

This is the perfect fix for establishing your brand’s blog. You don’t need tons of articles for that since you’re still threading through the market or even finding your niche. Hiring a full-time writer who’ll get paid a certain amount regardless of article volume could only compromise your budget.

In-House or Freelance Writer for Hire?

When you’re just starting, you’re still more focused on enhancing the quality of your services and products. Remember to still incline your marketing aims toward mere recognition. This means that committing to a full-time creative or marketing team isn’t the best thing to do. Your budget is still better invested in other parts of your operations. Your business will continue to grow, too. That means there’ll be a lot of uncertainties in employment.

Hiring a freelance writer will help you grow freely, as well as the option of having someone you could hire full-time should you need it.

2. Web Content Writer

The major benefit of hiring a web content writer is having a well-curated website. As defined by Wikipedia, a website content writer or web content writer is a person who specializes in providing relevant content for websites.

Written content refers your best shot at communicating to your audience what you are all about. It also holds tangible benefits such as link building, SEO, and traffic all directing to your website. At its core, however, content—like speaking—is meant for communication.

So, another benefit of hiring a web content writer is that it allows your target audience to get to know you.

SEO PC keyboard

3. SEO Content Writer

The issue you might run into most frequently is how to distinguish a content writer from an SEO content writer (or SEO writer). So what is the actual difference between them?

The key difference between a content writer and an SEO writer is specialization. An SEO content writer must know how to navigate SEO content writing smoothly. SEO content writing primarily involves creating contents that search engines can crawl and understand. It helps rank your website for various keywords.

Thus, it is not as simple as writing a blog post. In fact, much research needs to be done regarding topics, keywords, and images. Everything that appears on a page of content has to be well put so that Google algorithms can figure your content, its quality, and where to place it on the search engine.

An SEO content writer does not have any distinct responsibilities from a regular content writer. SEO content writers are expected to know what keywords are and how to employ them in content. They should also be knowledgeable about other SEO elements, including but are not limited to hyperlinks, anchor text, and other on-page strategies to optimize the content for search engines.

4. Blog Content Writer

The essence of a freelance writer’s job is to provide readers with information. As the internet industry is growing, so is blog writing. Today, you can find blogs about various topics. These include fitness, cooking, fashion, medical, financial, and educational blogs.

Blog writers write articles about a certain topic. To do that, they have to have extensive knowledge about the topic. So the first thing to do on their agenda is to do research. They have to know as many details as possible and also know if somebody has already written the same thing they want to do. And if somebody has, they have to find another approach to the topic. After all, no reader wants to read the same article twice.

5. Social Media Manager

When many people read the words “social media” in a job title, they might mistake it for the stereotypical time-waster that someone does off the clock and away from the office. They may even think that writing social media posts, managing social media pages and accounts, and creating social media ads seem like something “anyone can do” if they just have a little extra time.

This is where a social media manager comes in.

What is a social media manager?

A social media manager plays a significant role in a company. They play a fundamental role in maintaining and building the company’s online reputation. They represent your company online to current customers and potential customers. Social media managers are the ones who interact with customers on a daily basis.

A social media manager can be someone in the house or hired on from an outside marketing agency. Either way, it’s critical to understand that these managers bring a lot more to the table than just posting the occasional link or image to Facebook and other relevant platforms. Protect and promote your brand by hiring an experienced and knowledgeable social media manager today.

freelance writer at work from home

Final Thoughts on Hiring Freelance Writers

Once you have decided that start looking for freelance writers for hire, keep on gauging your needs and if they’re still in line with your goals. Here are a couple more factors to consider.

Niche: You must know your niche properly, so that you may choose the appropriate freelance writers to hire for your content. Moreover, this will be quite easier for you to make the freelance writer understand your needs.

Budget: You must also be clear about how much money you can afford to pay the content writer for each content they create. Service is as flexible and reliable as your budget for freelance writers, and minimum work is less likely.

Have a rational idea of what freelancers you’ll need. Take the time to search and screen them. Above all, make sure that your entire working arrangement is transparent.

To know more about one of the best virtual assistant providers for your business or general needs, consider visiting TopVA4Hire today. Our experienced content writers provide premium content with maximum reach to make sure your business reaches its desired audience.

We are highly committed to producing high-quality and professionally written contents you need to steer your business toward success. Looking for the best freelance writer for hire out there? Contact us today and let’s get started!

social media apps on mobile phone

How Social Media Marketing Services Can Help Boost Your Business

How technology has shaped buyer practice through the years keeps getting harder to define in simple terms. Indeed, more and more are turning to the internet to make an informed decision as they choose to buy a brand’s product or hire a service. Hence, you must value the power of online media to tap more of your prospects and build a lasting brand.

One way to start your business’s online presence is through social media. As of July 2021, there are 4.48 billion social media users in the world. With this, you might want to try and build your social media presence if you want to use online marketing efforts to boost your business.

If you’re unsure of your skills in social media marketing or if you’re new into how it works for businesses, you must build the right mindset first. Building your online brand isn’t just about you and your business. Since social media is a place where you aim to establish networks, you need to step up your methods and goals. Align them to how you can use such plans to help you reach your desired end results. As you go along, you’ll be able to find ways on how you can take advantage of it for business growth.

We’ve crafted this guide for you to know more about the ins and outs of social media marketing services and how it can help you reach your business goals. Read on!

social media marketing services include strategies for audience reach

What is Social Media Marketing or SMM?

An online marketing method applied on various social media channels is used to build brand awareness, spark buyers’ interest, and connect to a larger audience. Such social platforms include Facebook, Instagram, LinkedIn, TikTok, Twitter, and Youtube, to name a few.

Various kinds, types, and forms of social media marketing services help small businesses and firm owners to reach their key prospects online through building real networks, giving value, and being a leader in their field or niche. With these, you have to form a tough social media growth plan to help bring worthwhile results to your brand and boost sales and brand trust. In the long run, your social media marketing campaigns will also add to your whole marketing efforts by building your social media presence.

Social Media Marketing vs. Digital Marketing

To help you put things into context, social media marketing only makes up for a fraction of the realm of digital marketing.

Digital marketing uses online and offline marketing tactics, and refers to the practice of promoting products and services using the Internet and online-based tech to boost sales. The tactics and channels used include search engine optimization or SEO marketing, social media marketing, content marketing, email marketing, and pay-per-click ads (PPC).

In contrast, social media marketing uses social media networks to launch a brand, catch people’s attention, and build genuine bonds with prospects and fans. This type of online marketing also involves niche influencers who market offers, paid social media campaigns such as Facebook ads, and unique content creation on top of others.

Meaning of SMM Services

Social media marketing services mainly help businesses to run, grow, and maintain their accounts to market their offers. Since not everyone has the skills and time to do these on their own, such services play key roles to have experts focus on social efforts and let business owners focus on their growth plans.

Read on to know more about the ins and outs before you tap into this for your business goals!

Forms and Types of Social Media Marketing Services

Trying to use all tactics for your business isn’t going to be useful when and if you’re not putting enough thought and plan into it. You might end up wasting your time, effort, and resources if you’re not careful in choosing the best ones that are aligned to your goals. That’s why it’s key for you to know its various forms as well. Here are some of the top ones you should be aware of:

  • Brand management
  • Content plan and creation
  • Growth

While these make up the whole field of SMM, these are all distinct tactics you have to ponder on if you want to grow your business long term. On the other hand, there are also various types of social media services out there. The most common ones include:

  • Facebook Page Management
  • LinkedIn Page Management
  • Twitter Page Management
  • Instagram Page Management
  • Social Media Ads Management

Aside from these, SMM experts also have custom offers to cater to your needs. This is why you must talk to trusted teams who can help you step up your game.

social media marketing services include tracking performance for organic and paid searches

Top Perks of Social Media Marketing Services to Your Business

Since you’re hiring someone or a team to do your tasks for you, you must be willing to pay. Now, what’s in it for you and your business to hire such services? Fore more, heed these perks you can enjoy!

1. Strengthen Your Brand’s Trust Rate

These days, buyers turn to social media to research about products and services before they opt to buy. If your business is not on social media or if you don’t put out great content out there, buyers won’t be enticed to trust your brand. This is why teaming up with a pro from Topnotch VA for your social media services needs can help you level up your game as a solid brand.

2. Gain Fitting Audiences

Not everyone online is your target audience. They may have liked your page, but will they buy from you? True enough, having a lot of fans and likers is good. But if these aren’t turning to sales, then what good do these really bring? Your aim is to build a steady stream of hot leads and loyal patrons in the long run.

You also have to keep in mind that each social platform has various types of markets, so start by choosing the best ones you must use for your business. Doing this lets you focus your efforts on the right places and can even help you save time and money. You wouldn’t want to be wasting your assets on platforms that aren’t fit for your prospects, would you? SMMs let you craft tailored plans on how you can build your brand across channels through tried means.

3. Help Boost ROI

Since you’ll be able to reach more markets, the probability you’ll generate more sales also increases. The main goal indeed is to turning your fans to buyers—even loyal ones at that.

4. Build Your Brand

Through the help of these SMM services, you’ll be able to stay true to what you have to offer as a brand. Since brands with great stature thrive in social media, choosing to hire such can help you build and sustain a brand that people will trust and promote, too.

Great tip: Boosting your presence on social doesn’t only help you gain new leads, but also show how you can help solve needs through your offers.

How to Market Your Business on Social Media

Now, it’s time for you to build a strong SMM plan. Treat this as your master guide as you go along and once you start launching campaigns and projects. Further, here are some top tips on how you can launch and promote your business on social media.

popular social media hashtags displayed on shirt

1. Be smart with your content.

Keep in mind that planning your content isn’t just about you and your business. To give value to your audience and drive more traffic to your socials or site, you need to craft striking and helpful content.

One way to go about this is to do market research. Know your target buyer persona, their wants, their buying styles, and their problems or issues you aim to address. Why? These will give you more insights on how you will plot out your content. With this, you can come up with an in-depth plan backed up by data.

Further, you can use content pillars to know what type of social posts you need to produce. These are subtopics or themes that outline the kind of content your audience will find useful. Always keep in mind that your content should mostly cover the needs of your target buyers and drive them to take action toward buying from you.

2. Make sure to optimize your socials.

Like in SEO, your accounts must also include the most suited keywords for your business. Make sure that when users type in certain words into a social channel’s search bar, your account can appear even if they didn’t use a hashtag or a location tag. You must also use your Instagram’s bio to sprinkle such words related to your business that are most likely to be searched by your target buyers.

Also, keep a consistent branding across your social accounts. As much as possible, use your real business name as your username so that people can find you easily.

3. Become a thought leader in your niche.

With your content being less sales-y and more focused on your buyers, you’ll be able to build your edge as a brand that truly cares for their audience. One test you can use for this is if people constantly benchmark your content and engage with your brand on a frequent note.

4. Strive to bring more value to your target audience.

Being on social media means being social. What better way to do so than giving what your audience finds helpful? Again, focus on them instead of shoving your sales down their throats. This way, your audience feels your genuine intent to inform them.

We know how these tasks can get tedious and shocking for those who don’t know where and how to get started. If you think you need help too, you can also opt to hire a pro VA to take things off your plate while you run your business. Here’s a quick blog and guide to answer your question, “What is a VA?” and an in-depth list of tips how you can hire a social media manager to help you reach your business goals.

Build and Boost Your Brand’s Online Presence with Top VA for Hire

Now that you know the ins and outs of SMM, it’s time for you to take action now and reap great results your business needs. Fret not; we’ll guide you on how you must craft your plans when you work with us.

Let our experts help you create a one-stop solution for all your social media marketing needs—and ensure your business growth. So, what are you waiting for? Hire Topnotch VA’s social media marketing services today and let your social media game take your business to the next level!

real estate agent at work

Your Ultimate Guide to Hiring a Real Estate Virtual Assistant

The pandemic has brought heaps of challenges in worldwide economy. The frequent lockdowns and safety measures affected the business sector, most especially the small to medium enterprise. One of the sectors where change was hardly felt is the real estate industry. With the changing market trends, how can small real estate agencies cope up? We’ve listed the modern-day business tips with the help of a real estate virtual assistant. Learn more to level up your game today!

Reasons to Hire a Virtual Assistant for Real Estate Tasks

Still thinking twice about hiring outsourced staff for your real estate business? Here are reasons to say yes to this idea! Read on.

1. Save Time

Being a real estate professional requires strong communication skills. To sound credible, one must be able to answer all client queries and concerns. Hence, hiring real estate agents requires lots of training.

This setback prevents most startups to hire people, especially with the current situation. So, instead of hiring people without background in this field, why not hire trained real estate virtual assistants to help you? Hiring real estate outsource staff will require you lesser effort and training.

2. Lower Business Cost

Cut off labor tax fees when you hire an outsource team! Since outsourced virtual agents are not part of the in-house team, you don’t have to pay payroll taxes, social security taxes, or other fees that the law declares. Apart from that, you also don’t need to provide them an office space since you’ll be working with them remotely.

3. Focus on Crucial Tasks

Freeing yourself of the clerical tasks such as data entry and scheduling will give you extra time to work on your main roles as a team leader. Instead of doing all the works alone, you can now delegate these tasks to your team. This chance will also give you more time to attend training and explore other chances to grow your business.

4. Expand Reach

With more brains and hands working within a team, goals are within reach. Relative to the mentioned reasons, hiring a team of real estate virtual agents will give you more time to focus on vital works such as decision-making and link building. Through this, you’ll be able to increase your yield and reach goals faster.

a business owner working with a real estate virtual assistant

Best Practices When Hiring a Real Estate Virtual Agent

Akin to leading a full-time in-house team, you must define your objectives and required outcomes before assigning any task. Explain your goals to the team and align your expectations to their set of skills and your chosen VA service. Through this, each team member could work on the same path as yours.

Since you’ll be working remotely, having a project management tool also helps you manage the assigned tasks. Create detailed instructions to help them do the tasks effectively. Track their progress each day and keep your lines open for queries.

Lastly, ensure that your virtual agents know the contract and terms of privacy. There are times wherein real estate marketing may entail confidential data. So, make sure that the team, whether directly hired or outsourced, signed this contract to avoid further legal issues.

Things to Consider When Hiring a Real Estate Virtual Assistant

Now that you’ve learned the perks of hiring a VA, it’s now time for you to know how to find the best agents for you. Here are tips to help you outsource your real estate staff.

1. Place of Origin

Once you Google the keyword “outsource virtual assistant,” it will surely list down over a thousand sites worldwide. This might appear overwhelming, especially if you’re starting out. So, to help you narrow down your list, know where you want your VAs to come from. Hiring locally might sound easier for people who are certain with time zones. But if you want a more diverse skill and knowledge, then you can hire offshore VA staff.

2. Level of Expertise

Before hiring an outsource staff, you must identify the list of skills that you’ll need. If you’re trying out this work setup for clerical tasks, then hire staff with wide skills of knowledge. However, if you need a VA staff that needs a specific skill related to real estate, then ask the VA provider to help you with this concern.

3. Scope of Work

To make a remote work setup function well, you must define each task and outcomes that you’ll need. Know the tasks that you can outsource and let the VA provider find the best real estate agents to fill these job roles.

Tasks You Can Outsource to a Real Estate Virtual Staff to Grow Your Business

Since real estate involves several tasks, one person couldn’t handle all of these tasks 24/7. Here are the tasks that you can outsource:

1. Data Gathering

Stay updated and uncover areas for growth with the help of an expert research team. You can hire market research services to help you gather data, perform surveys, and analyze complex market data that could improve your strategy.

2. Bookkeeping and Accounting

No need to spend countless hours in doing data entry tasks. Free your time from these tasks with the help of outsourced bookkeeping and accounting services. Hire trained experts to prepare error-free audit records and reports for you.

3. Customer Service

With clients to deal with every day, there are times wherein client support is compromised. To help you handle live support chat, inquiry handling, and even appointment setting, hiring a customer service VA is advised. Not only that it will help you boost your client support, you’ll also have the chance to open your business 24/7.

4. Social Media Posting

Based on the Global Web Index research, around 54% of social browsers use social media to research products. Since real estate is a big investment for most people, clients will surely use social media platforms to conduct their research. Be present on most used platforms such as Facebook, Instagram, and Twitter. Publish posts that could capture clients’ attention. But if you’re not well-versed in social media posting, you can hire a social media marketing VA to manage your accounts.

5. Designing

To publish posts regularly, you must produce contents made for various social media platforms. Sure, making one or two photos may sound easy, but sustaining this work requires creative skills and effort. No worries! You can hire multimedia designers to work on your graphics, videos, fliers, templates, and brochures.

real estate virtual assistant at work

How Much Can a Real Estate Business Save by Outsourcing Real Estate Virtual Assistants?

The answer to this question depends on the things that you value. Yet, hiring a real estate virtual agent could surely save you time and money.

Instead of doing all the work alone, you now have a team of think tank to help you with market research, data entry, client support, and more. That said; you’ll gain more free time to do crucial tasks and extra time for yourself.

You’ll also save a cut from usual the expenses when you hire a full-time staff. Since hiring a VA works like a third-party staff, you don’t have to worry about their payroll, taxes, and other fees. You also don’t need to rent for their workspace since you’ll be working online.

Hire a VA Staff Today!

Looking for a real estate virtual assistant to help you grow your business? See Topnotch VA outsource staff today! Find the best team to handle your tasks and look forward to a more efficient business management. Learn more through our virtual assistant services page or talk to our team now!

accountant analyzes the company budget

Why You Should Outsource Your Accounting Services

Are you a small business owner affected by the COVID-19 pandemic? Have you been trying to keep up with the continuous changes and increased competition in today’s global marketplace? If this is the case, then you should constantly improve your financial status. In this way, you can sustain your business and ensure its growth. Like what large business owners do, outsourcing accounting services for small business can also be an option. Thus, you can streamline your processes and reduce costs.

With globalization, business owners—small, medium, and large ones—can hire virtual assistants or accountants who can efficiently perform these tasks.

Types of Accounting Services for Small Business

All business owners know that accounting is a crucial function. They are also aware of the good effects of outsourcing accounting services on their business. Thus, they hire accounting experts to maximize profits.

Many companies offer accounting services for small businesses. They also help these businesses grow. There are various forms of these services, some of which are described below.

accountant working from home

1. Tax Accounting Services

This type covers income tax returns. Accountants who specialize in taxes know the different tax fees in various areas. They use accounting and bookkeeping tools to maintain and even enhance their efficiency. They also provide virtual bookkeeping services. For example, they use QuickBooks Online and QuickBooks Live. Through these tools, they save time and do their jobs well.

2. Financial Statement Preparation

Accountants prepare and explain financial statements. For example, they generate a company’s income statement, cash flow statement, and balance sheet. Thus, they help business owners make sound decisions in running their business.

3. Bookkeeping

This type is a common service for startup and medium businesses. Bookkeepers record daily expenses. They also make financial analysis. Like accountants, they prepare vital documents. They also use accounting software to track financial records.

4. Bank Reconciliation

Through this service, business owners can ensure that all financial transactions are found in their books. They can also determine if there is a risk of fraud.

5. Payroll Processing

In this type of service, accountants properly compute employees’ salary. They submit correct withholding taxes. They also pay state and federal payroll taxes.

6. Accounts Payable

This service includes sorting and organizing bills, as well as making payments. By managing accounts payable, accountants help avoid errors such as missing a payment. They also prevent making double transactions and paying illegitimate bills.

7. Accounts Receivable

This service helps business owners receive timely payment. It also increases their collection rates. In addition, it ensures fast invoice processing.

8. Forensic Accounting Services

Through this type of service, accountants review a company’s financial activities. In this way, they ensure compliance with regulations. They can also accurately spot missing slots in entries. Working with law enforcement agents, they serve as a lookout for tax discrepancies, malpractices, and other illegal activities, such as fraud, tax evasion, and embezzlement.

Basic Bookkeeping versus Full-Service Accounting

In the early stages of small businesses, business owners mainly focus on complying with state and federal regulations. They also want to make sure that they pay their bills and get paid. They need to record their transactions and maintain accurate payroll.

After some time, they shift their focus on the need for timely and accurate financial reports. Thus, they hire employees with various skills, such as advanced bookkeeping. They also need experts on accrual-based accounting and management. They must have a team member with expertise in managerial accounting. With these, they can make wise decisions.

As a business owner, you should know your specific needs. Is it basic bookkeeping for compliance? Or do you need full-service accounting for increased profits, improved cash flow, and growth? Both functions require different degrees of effort, expertise, and cost. So, which one should you choose: basic bookkeeping or full-service accounting?

Accounting services

What Bookkeepers Do

In bookkeeping, bookkeepers generate data about organizational activities. They record financial transactions like purchases, receipts, sales, and payments. In addition, they use software such as QuickBooks or Xero, to monitor their entries, debits, and credits. They may also perform any of the following tasks:

  • Process payroll
  • Release invoices
  • Perform stocktake
  • Maintain accurate records
  • Deal with foreign currency transactions
  • Ensure compliance with state and federal laws
  • Prepare financial statements and accountants’ books
  • Manage accounts payable, accounts receivable, bank feeds, and cash flow

What Accountants Do

In accounting, accountants convert the generated data into information. They verify, analyze, and use data to prepare reports and conduct audits. They also make financial reports, such as tax returns, income statements, and balance sheets. In this way, they can provide information as a basis for forecasting, observing business trends, and creating growth opportunities. They can also give finance-related advice. For example, they can ask business owners to minimize spending money to manage cash flow.

Accountants differ from a certified public accountant (CPA). CPAs know more about tax codes; and in audits, CPAs can also represent you before the Internal Revenue Service.

Reasons to Consider Outsourcing Bookkeeping or Accounting Services

Accounting and bookkeeping are typically performed by a directly hired employee and even by small business owners themselves. But as a business owner, you should ask yourself if you are skilled enough to do these tasks. You should also know if your staff has the required skills to manage accounting tasks.

For these reasons, hiring a virtual assistant or outsourcing bookkeepers and accountants sounds just right. As experts, they can efficiently complete bookkeeping and accounting tasks. They may also charge lower rates.

Other benefits of outsourcing accounting and bookkeeping services include the following:

1. Save costs on accounting services.

By outsourcing accounting services, business owners can reduce their expenses and achieve good quality. Most outsourcing companies charge lower rates in large part because of lower labor costs at their location. Through outsourcing, small business owners can also save money. They can cut costs on salaries, taxes, office supplies, and benefits for full- or part-time staff. Thus, they spend money only on the needed services.

2. Eliminate time and costs spent on hiring processes.

By outsourcing these services, business owners can do away with the entire hiring process. They just need to look for virtual accountants and bookkeepers.

3. Save business owners’ time.

By outsourcing administrative tasks, such as bookkeeping and accounting, business owners can save their time and energy. They can also use their resources to create good strategies and thus boost revenue. They can also form a network by building relationships with their clients.

4. Work with expert accountants and bookkeepers.

Through outsourcing, business owners can hire accountants and bookkeepers with high levels of expertise at an affordable rate.

5. Scale accounting services easily.

Accounting service providers can help scale your business without causing any lag. For example, they can provide extra workforce if two or more employees are needed to complete a task. Thus, you don’t need a tedious hiring process.

6. Apply accounting automation technologies.

Accounting service providers use automation tools, such as QuickBooks, Microsoft Dynamics, SAP, and Sage. They use these tools to save time and reduce risks. These tools help reduce human errors, generate real-time reports, detect and resolve potential issues in their early stages, and avoid internal fraud.

7. Have accountants as advisors.

As experts, accountants can give sound financial advice. They can come up with solutions that help enhance accounting efficiency.

topva offers outsourcing accounting services for small business

Benefits of Hiring a Company for Bookkeeping and Accounting Services

Bookkeeping and accounting are vital aspects of a business. As a small business owner, you must follow basic accounting principles to succeed. By keeping records and assessing financial data, you can efficiently track your expenses. You can also find new growth opportunities. You can fulfill your tax obligations as well.

Here are some benefits of hiring a bookkeeper for your business:

  • They help prevent errors, such as incorrectly entering data, mixing up expenses, and missing entries.
  • Bookkeepers can assess the financial status of companies. Thus, companies can make good business decisions.
  • They allow you to have more free time for your primary duties.  

Accountants manage credits and debits. They also perform other tasks:

  • By closely monitoring your accounts receivable, accountants can determine the trends of your client base. Thus, they help reduce costs by following up late payers.
  • By making a detailed budget, they can spot inefficiencies within your operations.
  • With their ability to spot changes in sales revenues and vendor costs, they can give crucial data on changes in your industry.
  • By understanding your financial status, they can detect problem areas that likely hamper your ability to get loans.

Outsource Your Bookkeeping and Accounting Services

Outsourcing these tasks has many benefits. For example, doing so ensures cost-efficiency. It also provides flexibility in contracts and help you scale the number of functions of individuals. Since both functions are crucial to your business, you should work with financial experts who can devote effort and time on your financial needs.

Get Accurate Accounting Reports from Top VA for Hire

Monitor your business finances with our accounting and bookkeeping services. We have experts who are trained to prepare error-free audit records and reports for you. Hiring from our pool of accountants and bookkeepers helps you take some tasks off your plate and improve your productivity. Check our accounting and bookkeeping services today or leave us a message.

work-from-home personal assistant

Why Hiring a Virtual Personal Assistant is Smart Business Move

When you have a lot on your plate, the work efficiency of a personal assistant can leave you with more time to run your business. Personal assistants are preferred based on their ability to handle a variety of tasks even remotely.

Deciding over hiring an in-person personal assistant or a virtual assistant can be stressful. Making the wrong choice can have a significant impact on your organizational goals. Therefore, it’s best to have an overview of the difference between a personal assistant and a virtual assistant and what they do.

What is a Virtual Personal Assistant?

The role of personal assistants can be in any form. What they do depends on a personal assistant’s duties and responsibilities. Also known as personal secretary, a personal assistant provides executive support to a business owner or help to another person. In addition, the general idea of what assistants do involves helping with tasks in the house or managing various administrative functions of a business.

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3 Types of In-Demand Virtual Assistants

Whether you’re on the search for a private personal assistant or virtual assistant, there are a lot of things to consider. This is crucial to find someone to assist with processes to oversee small businesses. Moreover, hiring one should be based on the needs of your business. You might want to take a closer look at the popular personal assistant tasks.

To find the right personal assistant, let’s walk you through the types of services for your needs. In general, a personal assistant supports private clients in residential settings and professionals in office settings.

1. Administrative Assistant and Household Assistant

The essential facts about business support staff are limited in the thoughts of being an administrative assistant. Their tasks are commonly referred to as the typical executive support duties. These include scheduling meetings, answering phone calls, and basic data entry.

Some administrative tasks fall under handling bookkeeping and accounting. They can also help with managing inboxes and organizing project agendas. With their keen attention to detail, they ensure to take care of your to-do list, as well as complete any errands that you need help with. Aside from the office management responsibilities, a personal assistant handles domestic and international personal travel as needed.

2. Content Writer

Due to the technological advances, digital marketing campaigns play a key role. This is where businesses actively put their efforts to generate revenue. Because of this, content writing has become a necessity for any modern brand. With a search engine-optimized content, large corporations depend on contents to generate revenue.

Behind a great brand is valuable and relevant content. Hence, leaving this task to a virtual assistant, who is an expert in this field, can be a great digital marketing decision for your business.

3. Social Media Manager

A remote personal assistant supports an individual or a business owner with personal tasks or office-related functions. With their help, personal assistants can ensure that owners can now focus more on important tasks. In the case of social media managers, they serve as a personal assistant for firms or influencers. Their work focuses on social media platforms to promote an agenda online. This type of marketing role is a significant part of a business that a personal assistant can handle alone.

But aside from these basic business functions, virtual personal assistants can also help with bookkeeping, design, and other digital marketing efforts. Hence, you can customize your personal assistant’s duties to fit your business needs. With that said, a virtual assistant can quickly become a vital member of the organization. You should take a moment to think about the kinds of personal assistants and which one is right for you.

Top 3 Ways a Remote Personal Assistant Can Help You

In case that you’re having a difficult time to get everything done in a month, you may want to consider hiring either a part-time or full-time worker. This way, you can balance all the responsibilities in your personal life. This explains hiring a personal assistant can serve as an asset to any growing business. However, it can also be difficult to tell when the right time to welcome one aboard can be.

The battle between choosing an in-person assistant or remote virtual assistant seems like a tug-of-war but because of the digital advances, virtual assistants are crucial to business success. Before making the crucial move, we want to help you reduce your uncertainty and find your footing.

1. You get help with general mundane administrative tasks.

When you started your business, you might have envisioned the big picture of closing huge deals and making critical business decisions and not the general business tasks such as handling phone calls, managing emails, and maintaining spreadsheets. Since it’s true that business owners must focus on high-level processes, they need virtual personal assistants. Every entrepreneur needs a serious help in growing their business.

2. You find time for your priorities.

One of the biggest realities of running a business is that time is limited due to being always busy. Therefore, hiring a virtual personal assistant is speaking about leveraging time. Assign the mundane and repetitive tasks to your personal virtual assistant while you give time on the development and growth of your business. Through this, you can harvest the fruits of your labor on strategies and receive breakthrough results. Aside from hard work, time management is what makes people productive.

3. You actually make an economically viable decision.

In a traditional office space, companies have employees to manage and pay for expenses and benefits. However, as the remote work setup has become more viable in today’s day and age, you can actually save costs. How? Having a remote personal assistant at your employ can ensure the completion of your daily tasks—much easier and without costing you too much.

Furthermore, you are only paying for the work of a personal assistant. Even though you only give them freedom to take care of your projects, you know you’re getting someone with expert knowledge in the field. Keep an eye on your costs to thrive in a competitive market and earn profits.

virtual personal assistant organizing meetings and calendar

Get More Done in Less Time as You Scale Your Company

1. Have a shared project management platform.

Describe your task and share a project list where you and your personal assistant can easily track everything from travel planning to project management as well as amount of time to get things done. Avoid loading the tasks through an email as there might be deadlines or appointments that you might miss out. Instead, you can have your assistant create an Excel spreadsheet to record all deadlines. This way, you get the assurance that nothing will slip through because you have a master list.

2. Set labels to priorities, deadlines, and completions.

Assign projects and keep a reminder of what is extremely important. Instead of having your assistant to write notes, encode the task on a project list. Closely monitor key responsibilities through color coding. It helps to know that your personal assistant is on the same page with you about the activities you want to delegate.

3. Determine the number of hours.

Going into the business of hiring a personal assistant, you must know the cost of virtual assistant services as well as their hourly rate. Sometimes a personal assistant will do the assigned tasks through hourly pricing or one-time project pricing. For tasks that are measured by hours, you have the freedom to set a fixed time for all task completion time. In contrast, some tasks require a lot of effort and time, and a flat fee is the only option.

Ready to Hire a Personal Assistant?

Outsourcing a job, no matter how big or small, allows you to focus on what you do best and have a personal assistant take care of what you can’t oversee. Looking to hire a virtual assistant? Let us touch upon the details of what your business needs. Put no time to waste! Hiring a virtual personal assistant can benefit you by taking some tasks off your plate to boost your productivity. Contact us now to know more!

A virtual administrative assistant on duty

On Hiring a Virtual Executive Administrative Assistant Today

Have you been getting leads the past few weeks but missing most of them due to lack or decrease in staff caused by the ongoing health crisis? Do you expect more projects to come in as many businesses resume operations but are bothered you couldn’t take all of them? Worry no more; hiring a virtual executive administrative assistant can get your business up and running.

With the virus’ threat still present today and showing no signs of slowing down, many ventures will benefit from hiring a remote worker. Indeed, working with someone from anywhere outside your office is the new normal. Besides the worker’s actual presence, the scheme has no other restriction as it has proven its efficiency in fulfilling every business process.

Why do VA jobs keep thriving amidst the global health scare? How do they keep your business afloat while you’re busy working on other core aspects? Read on.

Executive Administrative Assistant Duties

Acting as your personal aide, a virtual admin assistant performs a wide range of administrative tasks to ease the burden off your shoulders. Truly, with a VA working on your behalf, you can keep other things moving sans the worry of missing something.

Where do virtual executive assistants excel even during tough times? What assistant job do they perform well?

Address concerns and queries from workers and clients alike.

This is a crucial task since more people have some things to tell and ask which concern the business. Since both past and potential customers stay at home, they have no other means to which they could raise their concerns than calling or leaving messages through email and social media inbox. That said; your VA must create a template to address queries on store operations, delivery options, payment methods, and launch of new product, among other things.

Prepare spreadsheets and maintain online records.

Perhaps the lockdowns had affected your routine, leaving some tasks undone. It’s time to update your lists, databases, and records to leave no stones unturned. Leading your VA, continue working on your contact list and other reports, and create your next plans based on the impacts of this health crisis.

Organize calendars and schedules.

Let your VA create your work plan or plot future appointments and schedules in a calendar. Whether you are to book travels, meet with clients, attend a forum, or conduct a webinar, it’s better to keep your schedule organized and polished to get prepared ahead of time and avoid conflicts.

Appointment setting is a task of an executive administrative assistant

Getting More Tasks Done

The scope of each virtual administrative assistant’s job description may vary based on job demand. Hence, many business owners hire for skills set to presume how far they can go together.

Ponder on these common VA roles and assess their impact when outsourced to an expert VA.

Manage emails

Emails are a crucial business aspect these days. With many people sending emails using handy gadgets for their endless queries, your business must have someone to respond right away. Beyond answering their questions with your spiels, your VA’s strong communication skills will compel email senders to act in your favor while keeping your brand statement and story.

Perform admin support

A remote VA can do a range of staff support duties as per manager’s instructions. They may assist the guests and clients and resolve administrative problems. Any “special” task you will entrust may require the VA to possess skills or knowledge of the company procedures and policies.

Do online research

How did your rivals perform during the entire health crisis? Has a new trend emerged to become part of the new normal? Are there opportunities left to grab? Find the answers to these questions when you have a VA mining various data from online sources and reports.

When working with an executive administrative assistant, assess how the skills help to surpass each challenge. Gauge where the combined strengths and resources are leading you to. If the outcome works pretty well, then hiring more VAs could be a better option.

A virtual executive administrative assistant doing her job

Why Hire a VA?

Tailored service – What’s good about hiring a VA is it allows you to fulfill your daily tasks and targets. Depending on your setup, you may instruct your VA to prioritize certain task to meet the set deadline. Just be sure to explain what caused the changes in a polite way.

Cost efficient rate – Admin assistant salaries may cost a little over half of the actual wage of a worker in an office working environment. But they can also be pricey at times. Some firms offer options for lengthy projects. The point here is quality weighs greater than the price. Thus, be sure the service you get is worth every penny you spend on hiring a VA.

Flexible work schedule – VAs may work on a fixed schedule or on different shifting schedules. As a business owner, you have the right to choose the one you think best suits your needs. Well, either scheme offers perks.

To set the record straight, not all virtual assistants are self-employed or working on a freelance basis. This, in turn, gives you better options on dealing with VAs working in an office setting. Hence, pick the right person or firm to work with so you’ll get to enjoy all perks—from skills to resources.

Indeed, working with VAs can help you weather the storm. Just be more patient and focused as the process requires your time and constant communication to get closer to your business goals.

Can’t find the right VA for your staffing needs? Top VA for Hire employs pro VAs trained to provide admin assistant services. Hire us and get more of your admin tasks done on time!

Browse through our website and see our list of VA services perfect for all business types and sizes. We do content writing, data entry, social media marketing, customer service support, and many more.

Let’s get your business back on track! Contact us and get a free consultation.

Sources: | Time Doctor | Workable

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